HOW WE WORK
As with our namesake, we’re a bit more aggressive than most are used to in an agency partner. We’re okay with that. We believe that the modern agency needs to live by the same strategy we suggest to our clients. Authenticity. If we think you are doing it wrong, we’ll tell you. We’ll challenge your perspective. It’s the only way to make sure we are doing it right. Be passionate. If we don’t believe we can deliver on something we don't feel is engineered for success, we will be honest and suggest you find someone else.
If we don’t believe in every piece of work we do, how can we bring that to your community? It’s our mission to align ourselves with the right clients, that we can be successful for. Don’t expect soft results either. We know you have one job and that is to move your products. It doesn’t matter what department you are in. It’s one business and one goal.
Ultimately you work for a company that expects you to be accountable for your tactics to market their products. We get that.
If you are being told it’s about ‘likes’ or ‘views’ or ‘going viral’, it’s bullshit and you need a new partner.
It’s about selling your products. We know that with the right social strategy, the right content to fulfill that strategy, and the analytics to measure it. And we’ll test, iterate and ultimately use your budget with the greatest efficiency on the right channels and drive the awareness, growth and ultimately sales that your product or business needs.
Do you still think that TV and banner ads are going to do the trick with the same efficiency and effectiveness? It won’t. We’ll prove it.
Call it Social Media, Community Management, Digital Engagement – we don’t care. The modern consumer wants to be engaged with, not talked at and that takes people. YPM has the team to engage with your audience, on whatever platform they prefer. Snapchat, Facebook, Twitter, Pinterest, Periscope, etc. We’ll create a strategy with you and deploy the human and creative resources to connect with them in a way that builds your brand and drives sales. We aren’t guessing, we love data.
Influencer Marketing is all the rage, and there are a lot of charlatans out there - people who are hopping on the hot scheme of the day. Don’t worry, we’ve been in it since the beginning and we understand one thing: it’s changing every day. It’s not getting the biggest influencer, it’s getting the right one (or ones) for the job. We’ve got you covered.
Content is king. Backed by our engagement strategy, what you need is content. Whether it’s 7 seconds or 17 minutes, we assembled an award-winning creative and production team that will handle concept to end slate. Live action, CGI, Gameplay Capture. We’ve got you covered.
Do you love pretty pictures? Us too. We understand this isn’t our middles school art show. This is your product and campaign. Our award winning creative team is ready to bring the concepts that resonate with your audience and makes them remember your product and campaign; because no one likes to be that amazing campaign no one can remember what brand it’s for.
Strategy & Service
Let’s be honest, we know that there is a lot of amazing creative out there, and yet those same shops are getting fired all the time. It’s usually about the strategy and service. The wrong strategy and poor service will kill any campaign or relationship, no matter how good the creative. We’re in this with you for the long haul, not the booty call.
Let’s be clear. We’re not talking your mamma’s banner or GRP. We’re talking social. Like your product, it’s not free. You have to buy their attention and it’s changing fast. Without the right platform, the right target and the right testing, you’re wasting your media dollars. We’ll keep you straight. We’ll buy only the platforms that fit your customer profile and we’ll target them where they want to be engaged with. That brings a loyal customer. Nothing else.