As the agency of record for the launch of New Wave Esports (NWE), a publicly-traded esports investment organization, YPM was first tasked with defining the new company through its messaging, logo design and overall branding. We developed their official logo, brand style guide, brand messaging, built their website and all social platforms and created video content that all helped introduce this exciting company to the public. From there, YPM continued to generate regular social content, guide the marketing strategy, fine-tuning messaging and design and help promote all of the exciting company updates through traditional press support and social content posting.
