Our mission for this campaign was to design a challenge for Jesse Wellens and Jake Paul to help them discover their Need For Speed as they competed against each other for real world victory and in-game bragging rights.
Over a series of missions Jesse and Jake traveled around the Las Vegas area and competed in numerous challenges as they learned more about the features in EA’s Need For Speed Payback.
YPM worked with EA Sports for the release of Madden 18, where we coordinated with influencers to attend a special elite event and organized all aspects of their trip. The Madden At Midnight celebration centered around a 3x3 Mut Squads Celebrity Tournament at the Skylight Modern in New York, NY.
To finish the night, YPM coordinated with modern rap sensations Rae Sremmurd to perform a live concert to be enjoyed by all attendees.
YellowPike was brought in to help pull off both EA’s 2016 and 2017 EA-Play events as well as the largest European industry convention (Gamescom). YPM was responsible for recruitment and logistical execution in the participation of over 200 celebrities and influencers for each event.
Within each instance, the influencers participated in 3 days of streaming, capture sessions, feedback and a launch ‘showcase’ that streamed the first look gameplay of the likes of Star Wars Battlefront II, Battlefield 1 and the Madden and NBA Live franchises.
From celebrities, such as Jamie Foxx, Snoop Dogg and Zach Efron to YouTube favorites, including Jesse Wellens, Seannaners and RoosterTeeth, we ensured that the production of all influencer events went off without a hitch!
We worked with EA to recruit influencers to attend The Star Wars Battlefront II Launch capture event held at the EA Headquarters in Redwood Shores, California. This capture event gave influencers an exclusive hands on experience of the game ahead of the official launch. All the influencers created great content to get their audiences excited about the game and let them in on any easter eggs, fan theories, and how the story mode incorporates itself into the greater Star Wars universe.
The goal of the Plantronics campaign was to find and nurture a group of relevant gaming influencers across both YouTube and Twitch to adopt, share their excitement for and become brand advocates of the new line of Plantronics/Dolby Atmos headsets.
As we discovered and enlisted FPS focused talent who appear on-screen in their videos, we aimed to create long-term relationships over an extended period of time to maximize consistent engagement between product announcements, releases and beyond.
The overall campaign was designed to not only create awareness, but inspire influencers’ audiences to purchase Plantronics products and grow the brand’s position in the gaming headset market.
As a non-profit organization, Special Spectators reached out to us for help in promoting certain social occurrences relevant to their different campaigns throughout the year. With this philanthropy in mind, YPM offered our services for free in order to support their fantastic cause of helping children going through difficult times enjoy the amazing game of football.
YPM continues to work with Special Spectators for individualized support of social media accounts with promotional events and fundraisers, from specialty podcasts to seasonal contests.
Dolby and Plantronics paired up and asked that we create some original content for the launch of the RIG 800LX with Dolby Atmos. The goal of this campaign was to create brand awareness in the gaming community. We created two videos for this campaign that captured product highlights and told the story of the process and inspiration for the product.
Our client Deep Silver needed a gameplay trailer for their new game, Micro Machines: World Series, based on the classic Hasbro line of toys. Deep Silver enlisted the original spokesperson for the toys, The World’s Fastest Talking Man, and the YPM team crafted a script in house inspired by the tone and feel of the original Micro Machines toy commercials. YPM performed all elements of production including scripting, voice over session, gameplay video capture and editorial.
We were asked to find the most relevant influencers to bring to the NBA Live events in Los Angeles and New York. We started by pulling the best influencers for this campaign from our database that we knew could bring high impact and drive awareness. Once our influencers were locked in we booked all flights, hotels and ground transportation for this event. We also acted as the main point of contact and service between influencers and client.
The Lawbreakers influencer activation captured the high octane experience and impassioned teamwork of the Nexon/BossKey production. YPM recruited a hand selected group of elite players to experience Lawbreakers first hand and interact with members of the company.
Along with managing recruitment, YPM constructed the area in the Raleigh hotel in which twenty plus influencers competed in the beta version of the game, offering key insights and feedback.
YellowPike Media partnered with Ubisoft to produce a TV broadcast quality livestream event to support the launch of Tom Clancy’s Ghost Recon: Wildlands and premiere of the film, ‘War Within the Cartel’, produced by Roberto Orci (Star Trek, The Amazing Spider Man, Transformers) a live action movie inspired by the game.
Hosted by Wil Wheaton and Julia Hardy, this 2-hour event filled with filmmakers, game development teams and social influencer interviews was broadcasted live on Twitch and subsequently released on Amazon Prime. YPM was responsible for full event and video production as well as the social conversation happening live with fans during the show.
Our main goal was to increase the visibility of Breakaway and spur downloads of the game to consumers primarily focused in the EU. To do this we invited streamers to attend Gamescom and visit the Amazon Gaming suite in the business area of the convention to participate in a 2 hour sessions of live-streaming of the game on influencers' individual Twitch channels. Some of the participants were invited to stream from the booth on the consumer floor and have their streams simulcast on the Amazon Gaming Twitch channel.