With a multi-pronged audience focus that targeted core fans, lapsed players and new players alike, YPM built an influencer marketing strategy for Bethesda Softwork’s release of the newest content for an established classic, Elder Scrolls Online: Necrom.

‍

Generating influencer lists, handling all outreach, negotiating and contracting and ensuring all talent deliverables were met, YPM managed the program from top to bottom in a strategic way that grew enthusiasm and interest out from core players towards bringing in new, untapped audiences.

‍

‍

‍

‍