001 On The Hook - S2 Ep 1 - Don’t Sleep on Gamers. I'm Talking to You Non-Endemic Brands!

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In April 2023, YellowPike Media began working with Google to create a series of ‘edutainment’-style influencer videos to introduce and showcase their latest product: Google Pixel Fold. 

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YPM contracted tech-savvy creators Mark Linsagan, HowToMen, Shannon Morse, Mike O’Brien and MobileTechReviews to create walkthroughs, tips & tricks and tutorials to showcasing the incredible unique Pixel Fold phone as well as other features available across the Pixel phone line-up.  These videos are meant to serve as a guide for those new to not just the Pixel Fold, but the entire line of Google Pixel products. 

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The 5 sponsored videos collectively earned nearly 80,000 views.

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YellowPike Media orchestrated a content creator program, with the goal of promoting and driving content submissions to the ThecePlay portal, in partnership with Miracle Grow.

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YPM researched the digital landscape to source right-fit Creators that focused on lifestyle content, with a gardening and gaming spin. All creators had experience playing and creating content within the world of Stardew Valley, a popular farming and gardening simulator. Our team reached out all approved Creators to contract a diverse group.

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Our team contracted four creators across Instagram, TikTok, YouTube and Twitch to drive excitement and interaction for the Miracle Grow brand, resulting in 2 TikToks, 5 Instagram Reels and 2 Live Streams (in addition to supplementary Social Posts).

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YellowPike Media climbed aboard on an adventure to take to the seas on an Influencer / Content Creator campaign as vast and far-reaching as the ocean is deep.

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The YellowPike Media team enlisted a crew of scallywags who were tasked with navigating the choppy whitecaps, and kraken-infested waters for the unveiling of the latest season update of the incredibly well-respected Sea of Thieves as well as its launch on the PlayStation 5.

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Our team worked to fill a multi-week schedule of live streams, social and VOD content to ensure that Sea of Thieves was top of mind with fans viewing Twitch, YouTube and other social media platforms.

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YellowPike Media partnered with Skydance Interactive to help them create an eye catching and memorable experience for New York Comic Con for the release of their VR game, The Walking Dead: Saints & Sinners. YPM designed and managed all production of the booth construction as well as providing on the ground support during the conference.

YellowPike Media partnered with WBGames to lead their influencer marketing program for the launch of Suicide Squad: Kill the Justice League. 

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YPM created a multi-phase strategy to build awareness, enthusiasm and intent to play for consumers utilizing relevant content creators across YouTube, Twitch, Instagram, Twitter and TikTok. The program featured online activations where YPM worked directly with WB Games to ensure specific goals for the campaign were achieved.

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YPM enlisted over one hundred FPS, Looter Shooter, Live-Service gamers across Twitch to own the day on early access for Suicide Squad: Kill the Justice League. Our team ensured that Suicide Squad: Kill the Justice League was both top of mind with fans of the franchise, but also for those viewing their favorite streamers on Twitch, driving the game the top three in categories. Streams continued throughout the rest of the week leading into wide launch and VOD content.

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Our team contracted squads of creators totaling over 647,000 concurrent live viewers.

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YPM was thrilled to be a part of arguably the biggest game launch of 2023, Bethesda Softworks’ Starfield. The campaign began with bringing top gaming and science content creators Astro Alexandra, Filspixel, LilyPichu, and Myth to the official U.S. Space Camp in Huntsville, Alabama for an astronaut training experience that paralleled challenges straight out of the game. YPM handled all coordination Space Camp, video production, post production, travel, talent negotiations and contracting. 

In coordination with the launch of the video on Bethesda’s owned social channels, YPM coordinated a massive, nearly 400 person influencer gameplay program for early access, launch and beyond.

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With a multi-pronged audience focus that targeted core fans, lapsed players and new players alike, YPM built an influencer marketing strategy for Bethesda Softwork’s release of the newest content for an established classic, Elder Scrolls Online: Necrom.

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Generating influencer lists, handling all outreach, negotiating and contracting and ensuring all talent deliverables were met, YPM managed the program from top to bottom in a strategic way that grew enthusiasm and interest out from core players towards bringing in new, untapped audiences.

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For the launch of their new car racing game, The Crew Motorfest, Ubisoft wanted to hit the gas with a high octane live action video to launch the title that would include top level car enthusiast talent. YPM brought their vision to life producing The Crew Motorfest Challenge that brought creators Deadmau5, AdamLZ, Fanum and Nhu Tran to Las Vegas for a friendly competition in fast cars at the Las Vegas Motor Speedway. 

YPM handled all writing, video and experience production, post production, travel logistics, talent negotiating and contracting and post event management of all deliverables.

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For the launch of Bethesda's game Redfall, the publisher wanted to bring together a variety of international gaming influencers from across the globe to participate in a multifaceted campaign leading up to and through the game's launch. YPM was first brought on to support plans for a series of four separate in-person hands-on events with both U.S. and international Bethesda teams. This portion of the campaign included researching and vetting a global band of gamers, organizing all travel and accommodations, and managing their visit with the various international Bethesda teams in Los Angeles, New York, London, and Berlin.

The second portion of the campaign would include a wide array of international influencers streaming gameplay and making other content during the week of launch for YouTube, Twitch, and TikTok. YPM again managed the entire process of sourcing, enlisting, and contracting over 250 influencers from 16 regions around the world.

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​Skybound Entertainment fast tracked a game inspired by the movie Renfield​ and needed a partner to help with all launch creative in an extremely short time frame. YellowPike Media stepped in and helped to create the game logo and key art, all social art assets and the game's official launch trailer, which included script writing, gameplay capture and motion title graphics.

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Activision came to YellowPike to help design, build and fulfill a unique thematic swag bag for influencers to help support the release of Call Of Duty: Warzone Caldera DLC launch. Utilizing a retro - tropical island theme YellowPike came up with some talent pleasing gifts all wrapped in expertly designed throwback suitcase, complete with era art and embellishments.

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YPM was asked to join a partnership between Electronic Arts and Logitech and tasked to fully design a highly stylized Influencer box for the launch of EA’s marque title Battlefield 2042.  YellowPike created the visual look, the items incorporated into the box and completed the fufillment while being conscious of materials and practices that would be as green as possible.

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To promote the library of Amazon Alexa Games that can be played with just your voice through any Alexa enabled device, Amazon enlisted YPM to create a series of fun, original illustrations timed around Halloween and Christmas 2021.

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To promote the library of Amazon Alexa Games that can be played with just your voice through any Alexa enabled device, Amazon wanted to create a series of fun yet informative videos to inform and entice consumers to utilize the gaming service. YPM created three video spots timed to the 2021 holiday season.

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For the release of Snowprint Studios game Tacticus 40,000: Warhammmer they wanted to release a series of videos highlighting the new game characters and gameplay features. YPM was enlisted to record the voice over, create static graphics and handle all video editorial.

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Ubisoft wanted to hold a fun influencer tournament and create talent playthroughs for the latest release of their digital version of the classic game, Uno. YPM was brought on to develop the tournament structure, create on screen graphics, enlist and contract popular game streamers to participate, and manage the entire tournament the day of along with a week of additional content across YouTube and social.

When Ubisoft wanted to hold their first North American live stream tournament for the game Roller Champions, they came to YPM for both participant and production support.

YPM managed all talent relations from beginning to end, which included the recruiting of all players, negotiations and contract drafting, and overall player support throughout the project.

For production, YPM handled all technical and logistical aspects of the live stream tournament, which included static and motion graphics, crew and on-camera host procurement, studio sourcing, set production design, real-time game capture, and show scripting.

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When Ubisoft wanted to send employees a care package during the height of Covid quarantine, they asked YPM to deisgn, build, pack and ship over 60 domestic and international boxes.

Indie game developer Versus Evil needed an exclusive gameplay trailer for their 1980's throwback game, Unmetal as part of the Guerrilla Collective showcase, a highly regarded digital games festival. They wanted to focus on the humor throughout the game and YPM delivered, using some of the seriously LOL moments found throughout the game.

We partnered up with OMD and CW to drive awareness of the show Walker to the red hot and growing gaming audience by leveraging some of Twitch's top content streamers. The engaged talent promoted the show over the course of 3 hours to their respective audiences by showcasing video clips of the show, giving verbal shout-outs, and displaying branded overlays.

YellowPike worked hand in hand with Microsoft and Mixer to help mentor their content creators as a means to help grow their channels. YPM partnered with individual talent to help them identify and visually create their brand's identity and improve their technical skills. The ultimate goal was to help them strategically plan and execute on new content and to better connect with their audience and spur their ability to secure brand sponsorships.

YellowPike Media partnered with Skydance Interactive to help them build awareness and heighten anticipation for the release of their new VR title: Walking Dead: Saints & Sinners. To capture gamers, VR enthusiasts and fans of the juggernaut brand, YPM designed an ever-adapting influencer campaign across the entire marketing window to bring them all into the Saints & Sinners funnel.  Targeting a series of pulse points over a 6 month period, YellowPike enlisted an array of talent that worked directly with the brand to educate and inspire their fans to become advocates for the game (Site visit video + screen grabs from influencer launch videos). Culminating in 28 Influencers creating 60+ pieces of content; Garnering over 9 million total views!

To celebrate the 20th anniversary of StarCraft, Blizzard asked us to create a retrospective short documentary that would include some of the most passionate and influential StarCraft players and get them to share their unique stories and illustrate what a powerful effect StarCraft has had on their lives, as well as on the world as a whole.

YellowPike Media was tasked with helping support the launch of Google Stadia, the all-new gaming platform that lets anyone play high-quality video games across TVs, computers, and mobile devices. To help bring overall awareness to the Stadia platform, YellowPike Media secured top YouTube creator talent to promote the platform via Unboxing and Gameplay videos that navigated viewers through both the set-up process and their initial thoughts and impressions. This relationship extended to hosting the livestream portion of the Holiday pop up event as well as to host the Stadia Challenge; hosts would task participants to compare Stadia with the reigning world’s most powerful console to determine which one they would prefer.

To facilitate this, Stadia built custom trucks that would tour highly populated markets and would be the central location of an accompanying livestream. Within, an experiential pop-up activation was set up in key markets (Los Angeles, London, Paris) and would allow consumers to experience the power of Stadia, take part in a side-by-side “Stadia challenge,” and win Stadia branded merchandise and apparel.

With visibility to YellowPike Media’s custom studio build with EA for Battlefield V, Respawn reached out to YPM to help develop a dedicated livestream studio as a destination to support the huge community around their breakout game Apex Legends.  YPM was tasked with building a space that was as unique as Respawn itself and designed the aesthetic of the studio, sourced  all of the equipment and supplied our creative and technical teams to construct the custom livestream studio just in time for the launch of the smash-hit title.

Dolby Labs has been ubiquitous with entertainment for decades, but it had yet to cement themselves as well in the world of gaming. As a way to entice gamers with the quality and advantage of Dolby Atmos sound, Dolby coordinated with Blizzard Entertainment to be involved with the Overwatch League Grand Finals in New York City. Dolby wanted to document the event and their presence in it and needed YPM to produce a highly polished video sizzle reel that would showcase their connection to OWL and more importantly showcase the power of Dolby Atmos.

YPM coordinated with the Dolby Atmos team in an extensive pre-production phase that ensured the OWL grand finals experience would be captured through sound and video in a way that would properly showcase Atmos sound for anyone listening to the final video through an Atmos enabled sound system. In addition to the video shoot, YPM created the motion graphics package for the final video which allowed the Atmos team to really have some fun with the sound and abilities of Atmos.

ONE Championship, the Singapore-based mixed martial arts, Muay Thai, and kickboxing promotion organization, wanted to enlist top relevant streaming influencers to help promote its return to U.S. television with fours weeks of matches on TNT. YPM helped develop the influencer strategy that included sourcing, negotiating and securing all talent. We also created the overlay and underlay graphics each influencers was required to place on their streams during the live promotion.

YellowPike Media successfully supported EA’s exclusive Hollywood event in preparation for the launch of NBA Live 19. ​Our team contacted and negotiated contracts with EA’s exclusive network of Game Changer influencers to attend the NBA live event. This included the transportation to and from the event, including airfare, Uber rides and a VIP shuttle, to providing room accommodations for those not local to the Los Angeles area. On the ground, YPM provided event staff to ensure each influencer was taken care of along with assisting in overall operations of the over 400 person event.

The game The Hand of Merlin needed a proper launch trailer and YPM delivered, handling all copy writing, game capture, motion title cards and editorial.

When game developer Cosmic Forces was ready to launch their new multi-platform video game Goosebumps: Dead of Night, they came to YellowPike for support in developing and executing on a social media campaign.

YPM devised a campaign strategy aimed at attracting three core demographics that included casual gamers, hard core gamers and of course fans of the beloved Goosebumps franchise. The main focus would be directed at the social platforms lnstagram, Twitter and TikTok with secondary support to the Cosmic Forces Facebook and YouTube pages.

For the duration of the launch campaign we managed all social media accounts which included everything from initial setup, content calendar creation, all content and art creation as well as consistent audience engagement and community management. We saw impressive growth across all platforms especially starting from ground zero, with highlights being on TikTok and lnstagram audience growth and engagement.

YellowPike Media partnered with Ubisoft to produce a TV broadcast quality livestream event to support the launch of Tom Clancy’s Ghost Recon: Wildlands and premiere of the film, ‘War Within the Cartel’, produced by Roberto Orci (Star Trek, The Amazing Spider Man, Transformers) a live action movie inspired by the game.

Hosted by Wil Wheaton and Julia Hardy, this 2-hour event filled with filmmakers, game development team and social influencer interviews was broadcast live on Twitch and subsequently released on Amazon Prime. YPM was responsible for full event and video production as well as the social conversation happening live with fans during the show.

For early access to the pre-1.0 Build on Steam, Versus Evil needed a trailer for their over the top funny and violent game, First Class Trouble. YPM handled all of the game capture, motion title cards and editorial to create the official trailer that showed the murderous fun in this co-op game.

When Elgato, an audiovisual technology company for content creators, was ready to launch their premium microphone Wave 1 they wanted to do it in style. Along with hiring YPM to target top gaming talent to receive the microphone just before official release, we designed the custom box and fulfilled all shipping to over 200 content creators worldwide.

Known as a leader in entertainment technology, Dolby sought to create awareness, develop relationships, and build partnership opportunities within the gaming community. Because of our existing relationships with notable and influential key figures in the gaming industry, Dolby tasked YellowPike Media to act as the bridge between brands, industry professionals, and social influencers through developing, organizing, and managing VIP events.

To capitalize on the film’s relevance and appeal to the gamer community upon release, YellowPike was asked to provide management and support for the Ready Player One Game Influencer Screening hosted by Dolby Laboratories in Hollywood, CA. YellowPike Media invited key figures in the gaming industry to experience the Ready Player One film in the Dolby Cinema, an entirely unique audio experience. Shortly after, the attendees journeyed to The Lost Property Bar in Los Angeles to socialize in a replicated experience that matched The Oasis of the Spielberg film.

The Video Game Awards is the preeminent awards event for the gaming Industry. To highlight Dolby's partnership with the event as a top end supporter of video games and game sound technology, YPM created an awards nominee announce event prior to the big celebration that brought together fans, influencers, press and top gaming publishers. It was an evening that combined hype for the potential nominees, live music, video production and interactive guest social opportunities. YPM helped assure Dolby and The Game Awards started the awards season with a bang.

CD Projekt RED, the game studio behind the highliy anticipated Cyberpunk 2077, wanted to excite gaming influencers and their audiences with the game's release. They came to YPM to help develop and excecute on the creative and physical production for a one of a kind Cyberpunk 2077 themed item to be mailed out to top influencers. YPM delivered with this in-game item come to life.

As a cross promotion to build awareness among a new audience for the upcoming release of their game Battlefield V, EA partnered with World Wrestling Entertainment to have four of their star wrestlers challenge four video game streamers in an epic live stream to show off the new game.

YPM was hired to co-produce the live event, which included the technical production of setting up all 8 streaming stations and ensuring the group game functioned properly for the duration of the event. Additionally, YellowPike shot a BTS brand video for EA to showcase the successful marriage between these two perfectly paired partners.

The Arena of Valor event was comprised of professional and non-professional influencers competing against each other while representing a total of 6 countries. We created the logo designs and provided art direction and placement for the full set they were using during broadcasts, which took place in Poland. To amplify this marketing campaign we also made social media assets and team layouts. Check out one of the broadcast below to see our work in action.

For Almighty: Kill Your Gods, Versus Evil leaned on YPM to create an in-game video asset. Using an abstract and stylized approach, we created original illustrations and motion effects to create the video introduction that sets up the story and objective of the game.

iProspect came to YellowPike for help building a campaign that would enlist and coordinate top gaming talent with massive reach over the summer months to promote a free Jumbo Jack for their client Jack in the Box. The campaign had multiple touch points and creative executions.

It all started with a highly conceptual video featuring top gaming streamer Sykunno who was delivered a custom Jack in the Box package via drone. Sykunno opened the box live on his Twitch stream and was then joined to play the game Valorant with other top streamers, Fuslie and Quarterjade.

The campaign continued for 3 more months with different talent taking to their streams at different times to promote Jack in the Box, often eating the food live on stream, exciting their individual audiences about the fast food chain.

For this sequel to 2017’s, The Hitman’s Bodyguard, Lionsgate wanted to enlist top gaming influencer Swagg to promote the movie and give away tickets live on Twitch. YPM managed talent relations and negotiations as well as all creative assets used on stream.

As an attempt to bring the gaming audience to NASCAR, YPM partnered with Fox Sports to create a multifaceted social influencer campaign that kicked off after the Super Bowl in 2020 and ran through the Daytona 500.

For Phase One Twitch streamers, Sypherpk and Nickeh30, live-streamed Fornite against NASCAR drivers, Austin Dillion and Chase Elliott. YPM supplied all Tech Direction, Creative Direction, and support to ensure the four players would be able to concurrently live-stream properly to the influencers channels and engage their respective audiences over the evening and push viewers to watch the Daytona 500.

Phase Two of the campaign brought everyone to Daytona and gave Sypherpk and Nickeh30 an exclusive NASCAR experience with Austin Dillion and Chase Elliott as their guides. Utilizing IRL streaming backpacks the group showcased all the fun and thrills of being at the biggest  NASCAR race of the year. YPM provided hardware and technical support for the IRL streaming as well as full video production to capture all of the action for Fox Sports owned social channels within 24 hours.

YPM has been leading the social monitoring and engagement with the the PUBG community throughout all of the tournaments to date including the PUBG Global Championship 2021. Many weeks and countless hours of social media interaction occurred on Twitter, Instagram, You Tube and TikTok.

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Our mission for this campaign was to design a challenge for Jesse Wellens and Jake Paul to help them discover their Need For Speed as they competed against each other for real world victory and in-game bragging rights.

Over a series of missions Jesse and Jake traveled around the Las Vegas area and competed in numerous challenges as they learned more about the features in EA’s Need For Speed Payback.