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Ubisoft Wellness Packaging
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Ubisoft Wellness Packaging
Ubisoft Wellness Packaging
For the 2019 TwitchCon in San Diego, Twitch Rivals, a series of competitive events designed for Twitch streamers and viewers, needed an exciting and informative teaser video created. The video needed not only to convey the excitement of Twitch Rivals for viewers and attendees, but also relay programming information for three days of events and tournaments happening live during TwitchCon. YPM was enlisted to take a limited amount of b-roll footage and turn it into this engaging, kinetic and on-brand promotional video that aired online and in the halls of TwitchCon San Diego.
Indie game developer Versus Evil needed an exclusive gameplay trailer for their 1980's throwback game, Unmetal as part of the Guerrilla Collective showcase, a highly regarded digital games festival. They wanted to focus on the humor throughout the game and YPM delivered, using some of the seriously LOL moments found throughout the game.
Walker Texas Ranger
We partnered up with OMD and CW to drive awareness of the show Walker to the red hot and growing gaming audience by leveraging some of Twitch's top content streamers. The engaged talent promoted the show over the course of 3 hours to their respective audiences by showcasing video clips of the show, giving verbal shout-outs, and displaying branded overlays.
YellowPike worked hand in hand with Microsoft and Mixer to help mentor their content creators as a means to help grow their channels. YPM partnered with individual talent and helped each to identify and visually create their brand's identity, improve their technical skills. The ultimate goal was to help them strategically plan and execute on new content and to better connect with their audience and spur their ability to secure brand sponsorships.
TWD Saints & Sinners
YellowPike Media partnered with Skydance Interactive to help them build awareness and heighten anticipation for the release of their new VR title: Walking Dead: Saints & Sinners. To capture gamers, VR enthusiasts and fans of the juggernaut brand, YPM designed an ever-adapting influencer campaign across the entire marketing window to bring them all into the Saints & Sinners funnel. Targeting a series of pulse points over a 6 month period, YellowPike enlisted an array of talent that worked directly with the brand to educate and inspire their fans to become advocates for the game (Site visit video + screen grabs from influencer launch videos). Culminating in 28 Influencers creating 60+ pieces of content; Garnering over 9 million total views!
Starcraft 20th Anniversary
To celebrate the 20th anniversary of StarCraft, Blizzard asked us to create a retrospective short documentary that would include some of the most passionate and influential StarCraft players and get them to share their unique stories and illustrate what a powerful effect StarCraft has had on their lives, as well as on the world as a whole.
YellowPike Media was tasked with helping support the launch of Google Stadia, the all-new gaming platform that lets anyone play high-quality video games across TVs, computers, and mobile devices. To help bring overall awareness to the Stadia platform, YellowPike Media secured top YouTube creator talent to promote the platform via Unboxing and Gameplay videos that navigated viewers through both the set-up process and their initial thoughts and impressions. This relationship extended to hosting the livestream portion of the Holiday pop up event as well as to host the Stadia Challenge; hosts would task participants to compare Stadia with the reigning world’s most powerful console to determine which one they would prefer.
To facilitate this, Stadia built custom trucks that would tour highly populated markets and would be the central location of an accompanying livestream. Within, an experiential pop-up activation was set up in key markets (Los Angeles, London, Paris) and would allow consumers to experience the power of Stadia, take part in a side-by-side “Stadia challenge,” and win Stadia branded merchandise and apparel.
With visibility to YellowPike Media’s custom studio build with EA for Battlefield V, Respawn reached out to YPM to help develop a dedicated livestream studio as a destination to support the huge community around their breakout game Apex Legends. YPM was tasked with building a space that was as unique as Respawn itself and designed the aesthetic of the studio, sourced all of the equipment and supplied our creative and technical teams to construct the custom livestream studio just in time for the launch of the smash-hit title.
Overwatch League Finals
Dolby Labs has been ubiquitous with entertainment for decades, but it had yet to cement themselves as well in the world of gaming. As a way to entice gamers with the quality and advantage of Dolby Atmos sound, Dolby coordinated with Blizzard Entertainment to be involved with the Overwatch League Grand Finals in New York City. Dolby wanted to document the event and their presence in it and needed YPM to produce a highly polished video sizzle reel that would showcase their connection to OWL and more importantly showcase the power of Dolby Atmos.
YPM coordinated with the Dolby Atmos team in an extensive pre-production phase that ensured the OWL grand finals experience would be captured through sound and video in a way that would properly showcase Atmos sound for anyone listening to the final video through an Atmos enabled sound system. In addition to the video shoot, YPM created the motion graphics package for the final video which allowed the Atmos team to really have some fun with the sound and abilities of Atmos.
ONE Championship, the Singapore-based mixed martial arts, Muay Thai, and kickboxing promotion organization, wanted to enlist top relevant streaming influencers to help promote its return to U.S. television with fours weeks of matches on TNT. YPM helped develop the influencer strategy that included sourcing, negotiating and securing all talent. We also created the overlay and underlay graphics each influencers was required to place on their streams during the live promotion.
New Wave Esports
As the agency of record from the launch of New Wave Esports (NWE), a publicly-traded esports investment organization, YPM was first tasked with defining the new company through its messaging, logo design and overall branding. We developed their official logo, brand style guide, brand messaging, built their website and all social platforms and created video content that all helped introduce this exciting company to the public. From there, YPM continued to generate regular social content, guide the marketing strategy, fine-tuning messaging and design and help promote all of the exciting company updates through traditional press support and social content posting.
Our client Deep Silver needed a gameplay trailer for their new game, Micro Machines: World Series, based on the classic Hasbro line of toys. Deep Silver enlisted the original spokesperson for the toys, The World’s Fastest Talking Man, and the YPM team crafted a script in house inspired by the tone and feel of the original Micro Machines toy commercials. YPM performed all elements of production including scripting, voice over session, gameplay video capture and editorial.
Hand of Merlin
The game The Hand of Merlin needed a proper launch trailer and YPM delivered, handling all copy writing, game capture, motion title cards and editorial.
When game developer Cosmic Forces was ready to launch their new multi-platform video game Goosebumps: Dead of Night, they came to YellowPike for support in developing and executing on a social media campaign.
YPM devised a campaign strategy aimed at attracting three core demographics that included casual gamers, hard core gamers and of course fans of the beloved Goosebumps franchise. The main focus would be directed at the social platforms lnstagram, Twitter and TikTok with secondary support to the Cosmic Forces Facebook and YouTube pages.
For the duration of the launch campaign we managed all social media accounts which included everything from initial setup, content calendar creation, all content and art creation as well as consistent audience engagement and community management. We saw impressive growth across all platforms especially starting from ground zero, with highlights being on TikTok and lnstagram audience growth and engagement.
Ghost Recon Wildlands
YellowPike Media partnered with Ubisoft to produce a TV broadcast quality livestream event to support the launch of Tom Clancy’s Ghost Recon: Wildlands and premiere of the film, ‘War Within the Cartel’, produced by Roberto Orci (Star Trek, The Amazing Spider Man, Transformers) a live action movie inspired by the game.
Hosted by Wil Wheaton and Julia Hardy, this 2-hour event filled with filmmakers, game development team and social influencer interviews was broadcast live on Twitch and subsequently released on Amazon Prime. YPM was responsible for full event and video production as well as the social conversation happening live with fans during the show.
First Class Trouble
For early access to the pre-1.0 Build on Steam, Versus Evil needed a trailer for their over the top funny and violent game, First Class Trouble. YPM handled all of the game capture, motion title cards and editorial to create the official trailer that showed the murderous fun in this co-op game.
When Elgato, an audiovisual technology company for content creators, was ready to launch their premium microphone Wave 1 they wanted to do it in style. Along with hiring YPM to target top gaming talent to receive the microphone just before official release, we designed the custom box and fulfilled all shipping to over 200 content creators worldwide.
Dolby Ready Player One
Known as a leader in entertainment technology, Dolby sought to create awareness, develop relationships, and build partnership opportunities within the gaming community. Because of our existing relationships with notable and influential key figures in the gaming industry, Dolby tasked YellowPike Media to act as the bridge between brands, industry professionals, and social influencers through developing, organizing, and managing VIP events.
To capitalize on the film’s relevance and appeal to the gamer community upon release, YellowPike was asked to provide management and support for the Ready Player One Game Influencer Screening hosted by Dolby Laboratories in Hollywood, CA. YellowPike Media invited key figures in the gaming industry to experience the Ready Player One film in the Dolby Cinema, an entirely unique audio experience. Shortly after, the attendees journeyed to The Lost Property Bar in Los Angeles to socialize in a replicated experience that matched The Oasis of the Spielberg film.
Dolby Game Awards
The Video Game Awards is the preeminent awards event for the gaming Industry. To highlight Dolby's partnership with the event as a top end supporter of video games and game sound technology, YPM created an awards nominee announce event prior to the big celebration that brought together fans, influencers, press and top gaming publishers. It was an evening that combined hype for the potential nominees, live music, video production and interactive guest social opportunities. YPM helped assure Dolby and The Game Awards started the awards season with a bang.
CD Projekt RED, the game studio behind the highliy anticipated Cyberpunk 2077, wanted to excite gaming influencers and their audiences with the game's release. They came to YPM to help develop and excecute on the creative and physical production for a one of a kind Cyberpunk 2077 themed item to be mailed out to top influencers. YPM delivered with this in-game item come to life.
As a cross promotion to build awareness among a new audience for the upcoming release of their game Battlefield V, EA partnered with World Wrestling Entertainment to have four of their star wrestlers challenge four video game streamers in an epic live stream to show off the new game.
YPM was hired to co-produce the live event, which included the technical production of setting up all 8 streaming stations and ensuring the group game functioned properly for the duration of the event. Additionally, YellowPike shot a BTS brand video for EA to showcase the successful marriage between these two perfectly paired partners.
Arena of Valor
The Arena of Valor event was comprised of professional and non-professional influencers competing against each other while representing a total of 6 countries. We created the logo designs and provided art direction and placement for the full set they were using during broadcasts, which took place in Poland. To amplify this marketing campaign we also made social media assets and team layouts. Check out one of the broadcast below to see our work in action.
Almighty: Kill Your Gods
For Almighty: Kill Your Gods, Versus Evil leaned on YPM to create an in-game video asset. Using an abstract and stylized approach, we created original illustrations and motion effects to create the video introduction that sets up the story and objective of the game.
Jack In The Box
iProspect came to YellowPike for help building a campaign that would enlist and coordinate top gaming talent with massive reach over the summer months to promote a free Jumbo Jack for their client Jack in the Box. The campaign had multiple touch points and creative executions.
It all started with a highly conceptual video featuring top gaming streamer Sykunno who was delivered a custom Jack in the Box package via drone. Sykunno opened the box live on his Twitch stream and was then joined to play the game Valorant with other top streamers, Fuslie and Quarterjade.
The campaign continued for 3 more months with different talent taking to their streams at different times to promote Jack in the Box, often eating the food live on stream, exciting their individual audiences about the fast food chain.
Hitman's Wife's Bodyguard
For this sequel to 2017’s, The Hitman’s Bodyguard, Lionsgate wanted to enlist top gaming influencer Swagg to promote the movie and give away tickets live on Twitch. YPM managed talent relations and negotiations as well as all creative assets used on stream.
As an attempt to bring the gaming audience to NASCAR, YPM partnered with Fox Sports to create a multifaceted social influencer campaign that kicked off after the Super Bowl in 2020 and ran through the Daytona 500.
For Phase One Twitch streamers, Sypherpk and Nickeh30, live-streamed Fornite against NASCAR drivers, Austin Dillion and Chase Elliott. YPM supplied all Tech Direction, Creative Direction, and support to ensure the four players would be able to concurrently live-stream properly to the influencers channels and engage their respective audiences over the evening and push viewers to watch the Daytona 500.
Phase Two of the campaign brought everyone to Daytona and gave Sypherpk and Nickeh30 an exclusive NASCAR experience with Austin Dillion and Chase Elliott as their guides. Utilizing IRL streaming backpacks the group showcased all the fun and thrills of being at the biggest NASCAR race of the year. YPM provided hardware and technical support for the IRL streaming as well as full video production to capture all of the action for Fox Sports owned social channels within 24 hours.
Rebellion (Sniper Elite & Strange Brigade)
Rebellion Developments Limited is one of Europe’s leading independent game developers and comic book publishers. The studio’s flagship Sniper Elite has sold more than 10 million units sold worldwide. Whether it’s the breathtaking intensity of Sniper Elite 4, the face-hugging terror of Aliens vs. Predator or the grindhouse frenzy of Zombie Army Trilogy, the Oxford-based studio is known for creating stand-out games that thrill players.
YPM partnered with Rebellion Developments to create a social influencer campaign to raise awareness, spark conversation and drive purchases of their latest shooter game, Sniper Elite 4.
Our strategy was to build relationships with a high number of relevant and popular YouTubers and Twitch streamers with strong audience engagement to make organic Let’s Play and Vlog content for their individual channels. YPM worked directly with each creator to conceive of video executions designed to position Sniper Elite 4 as a must-play game from launch as well as raise the brand’s SEO with a high degree of positive sentiment.
The campaign lasted over a month, beginning just prior to game launch and continuing for three weeks after the title’s release. YPM facilitated the creation of over 50 pieces of content from 30+ content creators that garnered more than 2.5 million views as well as 6 thousand instances of conversation.
The Paris-based video game developer Darewise was ready to take the next step with their yet to be named sandbox MMO game, Life Beyond. Previously only known as Project C, Darewise was ready to commit to the official name and begin showing the game off while simultaneously including the public in the development process.
They needed a partner that could help create everything from corporate and game brand messaging, to a full go to market strategy, logo and key art design, website refresh, social media launch and a slew of much needed content creation to get the gaming public excited. YPM delivered and brought Life Beyond to “life” beginning with a detailed marketing strategy and overall brand guidelines and messaging that ensured all stakeholders were in sync when speaking about and promoting Life Beyond. The first consumer facing element was a logo reveal trailer, heavily promoted on Discord, followed by the launch of the official social pages for the game. Social content calendars and content creation followed, ensuring a sustained engagement and growth of the audience intended to continue through the official launch of the game.
NEED FOR SPEED
Our mission for this campaign was to design a challenge for Jesse Wellens and Jake Paul to help them discover their Need For Speed as they competed against each other for real world victory and in-game bragging rights.
Over a series of missions Jesse and Jake traveled around the Las Vegas area and competed in numerous challenges as they learned more about the features in EA’s Need For Speed Payback.
hitting our KPIs in the ever changing and extremely
competitive gaming space.
Director of Community Experience @Ubisoft
our KPIs in the ever changing and extremely competitive
Director of Community Experience @Ubisoft
our KPIs in the ever changing and extremely competitive
Director of Community Experience @Ubisoft
Who we've worked with.
Who we are.
YellowPike Media came together because we were tired of working at agencies that forgot they were there to serve the brands they represent. As with our namesake, we're a bit more aggressive than most are used to in an agency partner. We're okay with that. We believe that the modern agency needs to live by the same strategy we suggest to our clients.
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