

Konami: Metal Gear Solid
Influencer Campaign
Experiential
In order to make a a bigger splash out of Konami's Times Square digital billboard takeover forMetal Gear Solid: Snake Eater, YPM was enlisted to organize a flashmob lead by content creators in order to celebrate the games release. Hanner, Blue Thunder and Swiftor were joined by a group of other MGS fans to amplify the big moment and create content.
YellowPike was also on the ground capturing video for a brand owned sizzle reel highlighting the activation.
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