READY OR NOT
Influencer Program
Video Production
Event Production
For the release of the tactical shooter game Ready Or Not on console, game developer Void Interactive wanted to give 20 top gaming influencers the experience of a lifetime by putting them right inside a real-world version of the excitement and intensity of the game.
YPM was hired to bring this vision to life from the ground up.
At a warehouse in LA we were challenged with building from scratch every aspect of this two day event. Gameplay and capture stations were set up to let these creators get exclusive pre-release hands-on with the title on PS5. YPM then recruited the actual trainers for the Los Angeles SWAT team to give creators a crash course in legitimate tactical training to prepare them for the main event - a simulated course that replicates a playable level in Ready Or Not. Their Mission- Creators, working in teams of five like the game, would put their training to the test and set loose to track down a hostage and subdue their abductor.
YPM strategically designed and fabricated a level in the game that would challenge our creator teams to put their training into practice.
The entire event was captured by our video production team to create a sizzle video alongside social media cut-downs for Void to use on their owned channels.
Along with all of the creative aspects of the event, YPM handled logistics that consisted of arranging travel and lodging for all influencers, ground transportation, catering and even an opening night mixer event.
