For the launch of Bethesda's game Redfall, the publisher wanted to bring together a variety of international gaming influencers from across the globe to participate in a multifaceted campaign leading up to and through the game's launch. YPM was first brought on to support plans for a series of four separate in-person hands-on events with both U.S. and international Bethesda teams. This portion of the campaign included researching and vetting a global band of gamers, organizing all travel and accommodations, and managing their visit with the various international Bethesda teams in Los Angeles, New York, London, and Berlin.
The second portion of the campaign would include a wide array of international influencers streaming gameplay and making other content during the week of launch for YouTube, Twitch, and TikTok. YPM again managed the entire process of sourcing, enlisting, and contracting over 250 influencers from 16 regions around the world.
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