YellowPike Media partnered with Skydance Interactive to help them build awareness and heighten anticipation for the release of their new VR title: Walking Dead: Saints & Sinners. To capture gamers, VR enthusiasts and fans of the juggernaut brand, YPM designed an ever-adapting influencer campaign across the entire marketing window to bring them all into the Saints & Sinners funnel. Targeting a series of pulse points over a 6 month period, YellowPike enlisted an array of talent that worked directly with the brand to educate and inspire their fans to become advocates for the game (Site visit video + screen grabs from influencer launch videos). Culminating in 28 Influencers creating 60+ pieces of content; Garnering over 9 million total views!
